AVEENO

Skin Relief Moisturising Lotion 2017 – APAC Digital Campaign

Data shows that during winter season, women with dry skin tend to cooped up in the house, stop all leisure activities and woollens clothes.

Aveeno Skin Relief Moisturizing Lotion is the answer to harsh winter season.

Programmatic contextual banners

Programmatic contextual banners targeted at the top 3 googled lifestyles moments during the winter season.

It will serve to consumer with a solution when they googled it.

We turned real authentic testimonials from users into digital banners.

Weather sensitive promotion interactive banner.

The colder it gets, more discount you get.

Agency: DDB Singapore

Deputy Executive Creative Director: Thomas Yang

Associate Creative Director: Ginny Chan

Art Director: Ng Mei Mei

Copywriter: Manisha Sharma