Alcon – ‘Don’t Overthink It’ social campaign (Wave 1)

Air Optix contact lenses – Breaking the Barriers

Air Optix contact lenses are specifically designed for beginners, offering a user-friendly experience. However, due to common misconceptions, there is a tendency for people to feel overly stressed and anxious about wearing contact lenses for the first time.

To effectively tackle the barriers faced by Gen Z, we created 3 impactful and engaging videos.

Our approach prioritized "social first" everyday situations, ensuring relatability and resonance with the target audience.