Neutrogena – Face the City PM2.5

Deep Clean Foaming Cleanser – APAC Digital Campaign (Korea Market)

Exposed to environmental aggressors every day that contains PM 2.5 micro pollutants?

Deep Clean Foaming Cleanser is the solution to your skin that can takes away 99% PM 2.5.

A science demo film, we put 2 sheet masks* under the UV light test to see which cleanser can take away 99% PM 2.5.

*These sheet masks were exposed to Beijing city environment PM 2.5 micro pollutants and shipped back to Singapore for this experiment.

Agency: DDB Singapore

Deputy Executive Creative Director: Thomas Yang

Creative Director: Luis Pfabra

Art Director: Ng Mei Mei

Copywriter: Megha Ramesh

​​​​​​​Director: Tai Heng

Production: Moviola