Neutrogena – Switch on Megawatt Radiance

Fine Fairness Tone Up Cream – APAC Digital Campaign (Korean Market)

To archive radiance skin, women applied many makeup steps or skincare products and required time and effort.

We produced a digital video to demonstrate the effectiveness of Neutrogena Fine Fairness Tone Up Cream that archive instant radiance even before you can skip the ads.

To drive in-store purchase and communicates the product benefit, we created an interactive Facebook live photo post to engage with consumer.

Once you activate the live photo, immediately the Fine Fairness Tone Up Cream jar will light up and illuminate the post with a promo barcode and message.

*Promotion in video is placeholder.

Agency: DDB Singapore

Deputy Executive Creative Director: Thomas Yang

Associate Creative Director: Ginny Chan

Art Director: Ng Mei Mei / Jenn Perng

Copywriter: Samanthan Liew

Director: Masaki

Production: Eliot