Lexus

Amplify Amazing

Concept stage: Launch the new Lexus 800B in local market through social media.

Approach

The new Lexus NX built to make driving simpler. With the intuitive design on the cockpit, you won’t second guess your next move.

It allows you to focus on your pure driving experience, emboldening you to push ahead to uncharted territories, in life and on the road.

Key visual approach

We see everything in real-time.

The raw speed, the confident cornering, the intuitive console and the responsive acceleration, but juxtapose it all with closeups of detailed reactions from the driver.

The pupils dilating, the sound of a heartbeat racing, the hairs on his skin rising, every detail of the exhilaration he feels gets amplified.

Agency: Ogilvy Singapore