Skin Relief Moisturising Lotion 2017

Data shows that during winter season, women with dry skin tend to cooped up in the house, stop all leisure activities and woollens clothes.

Aveeno Skin Relief Moisturizing Lotion is the answer to harsh winter season.

Programmatic contextual banners

We targeted the top 3 googled lifestyles moments during the winter season. It will serve to consumer with a solution when they googled it.

Stepping out for a run

Wool Scarf

Yoga

We turned real authentic testimonials from users into digital banners.

The colder it gets, more discount you get.

Agency: DDB Singapore

Deputy Executive Creative Director: Thomas Yang

Associate Creative Director: Ginny Chan

Art Director: Ng Mei Mei

Copywriter: Manisha Sharma