Health Promotion Board

CONSUME RESPONSIBLY

AMR Campaign 2024

We live in a world shaped by labels, where warnings caution us about our vices and ratings influence our choices.

Yet, the consumption of antibiotics remains notably absent from such scrutiny. This lack of awareness has led to widespread misuse, fueling the rise of antibiotic resistance.

Our goal is to empower Singaporeans to make informed decisions about antibiotics by reshaping their understanding of this critical medication.

3 Educational Videos

In this series, we debunk common myths about antibiotics, ultimately helping our target audience become smarter about the way they consume it.

Myth 1: Antibiotics cure everything

Myth 2: Antibiotic consumption only affects me and my health

Myth 3: I can stop taking antibiotics once I feel better

OOH media buy

Next
Next

Alcon / See What Happens