TRUST

Launch Trust Digital Bank Singapore

Go-to-Market

How do you launch Singapore’s first digital bank and capture the hearts of customers in a market dominated by established local giants and international players?

We took on the challenge with a bold, multi-channel strategy—combining digital and performance media with impactful TV and OOH advertising. This holistic approach allowed us to connect meaningfully with everyday Singaporeans, showcasing Trust’s reliability and dependability.

To amplify the buzz, we introduced an unlimited referral program that rewarded both referrers and referees, turning customers into advocates and driving exponential growth.

Case Film

ATL Campaign

We painted the town TRUST blue

Our visuals intentionally differed from traditional polished banking ads by featuring everyday Singaporeans and prominently using brand colours to establish Trust’s unique identity – We painted the town Trust Blue!

These ads highlighted the benefits (customer value proposition) and features of signing up, and also assured potential customers that Trust was a legitimate option.