Neutrogena
Face the City PM2.5
APAC Digital Campaign (Korea Market)
Exposed to environmental aggressors every day that contains PM 2.5 micro pollutants?
Deep Clean Foaming Cleanser is the solution to your skin that can takes away 99% PM 2.5.
Main Video
Science Demo Video
We put 2 sheet masks* under the UV light test to see which cleanser can take away 99% PM 2.5.
*These sheet masks were exposed to Beijing city environment PM 2.5 micro pollutants and shipped back to Singapore for this experiment.
Key Visual
Agency: DDB Singapore
Deputy Executive Creative Director: Thomas Yang
Creative Director: Luis Pfabra
Art Director: Ng Mei Mei
Copywriter: Megha Ramesh
Director: Tai Heng
Production: Moviola