Neutrogena
Switch on Megawatt Radiance
APAC Digital Campaign (Korean Market)
To archive radiance skin, women applied many makeup steps or skincare products and required time and effort.
We produced a digital video to demonstrate the effectiveness of Neutrogena Fine Fairness Tone Up Cream that archive instant radiance even before you can skip the ads.
Main Video
Social Platform
Key Visual
Facebook Live Photo
To drive in-store purchase and communicates the product benefit, we created an interactive Facebook live photo post to engage with consumer.
Once you activate the live photo, immediately the Fine Fairness Tone Up Cream jar will light up and illuminate the post with a promo barcode and message.
*Promotion in video is placeholder.
Agency: DDB Singapore
Deputy Executive Creative Director: Thomas Yang
Associate Creative Director: Ginny Chan
Art Director: Ng Mei Mei / Jenn Perng
Copywriter: Samanthan Liew
Director: Masaki
Production: Eliot